John Givens started John Givens Farm in the Goleta Valley under the “Something Good” label in 1980 with 1 acre. Over the years, John Givens Farm grew slowly to its present size of 180 acres in 12 locations stretching over 30 miles. Our goal is to provide fresh, local, organic produce of excellent quality all year long. Our seasons for many items are extended due to the diverse microclimates on our land. We use innovative methods for cultivating produce, such as nurturing tomatoes in cold frames in the winter, which dramatically extends their availability into the cooler months. We plant many varieties of produce every week of the year. This gives us timely arrivals of seasonal products with extended growth terms.